Case study

Rabbit Mountain used Admix to monetise their 1M VR users

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Brief

Rabbit Mountain is one of the largest publishers of VR apps, with titles like VRThrills and Jurassic VR being some of the most downloaded VR Cardboard apps on Android (over 50M downloads). When Rabbit Mountain approached Admix, they were already working with some mobile advertising solutions supplying pre rolls and static banners in the app, but this presented 2 problems:
- poor user experience as the ads are not adapted to VR.
- low CPM as these exchanges use backfill and non-premium advertisers.

Integration

RabbitMoutain's apps are all built in Unity, so the integration was seamless. The publisher used our free Unity plugin to place adverts within their app and, after a few hours of testing, activated the delivery of ads from our web platform. At that point, we routed all their traffic to National Geographic ads, to maximise the overall revenue of the publisher's app. RabbitMountain has access to a reporting dashboard to get a clear picture of the revenue generated.

Setup

Being fully programmatic, Admix is already connected to a strong network of buyers. The objective of this integration was high CPMs to complement the backfill. Admix handpicked one premium advertiser, National Geographic, to run a display and video campaign to promote a new season of their show, Mars, through the fully programmatic Admix platform.

KPIs

30

Average CPM across display and video

100

CPM increase compared to competition

235000

monthly impressions in targeted geo

Results

Overall, RabbitMountain saw a >100% increase in CPMs, reaching an average of $30, exceeding their expectations. Using Admix's solution, they were able to cut down on pre-rolls and intrusive banners, creating a better experience for their users, which translated in better reviews on the Play Store.